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How We Partner

A deep dive into specific examples where our operating approach drove outsized value creation. These case studies highlight our most complex and hands-on work.

Press Release Co.

40%
Faster Execution

10x
Return on investment

The Situation

A mature, legacy business with steady cash flow but limited reinvestment. Innovation had stalled, the founder was ready for a transition, and margins were tightening due to manual, inefficient processes.

The Approach

Upskilled the team and modernized core systems to enable direct data integration. Cut execution time by 40% and redesigned sales incentives to reward proactive business development.

The Outcome

Evolved into a digital-first operation. Acquired by a strategic buyer. Margins expanded meaningfully.

Digital Marketing Group

50%
Margin Increase

10x
Return on investment

The Situation

Strong revenue, minimal profitability—a “talented mess.” Sales were founder-dependent, with frequent scope creep driven by client demands.

The Approach

Built a layered management structure. Pruned the bottom 10% of clients. Introduced disciplined time tracking, driving a 60% gain in efficiency.

The Outcome

Founder transitioned to Chairman. Business evolved into a scalable operating platform. EBITDA margins doubled.

Porfolio Overview

We’ve partnered with a wide range of businesses since day one, but there’s a common thread: we back the people who keep critical operations running. Whether it’s work in the field or support behind the scenes, the majority of our partnerships are with essential service providers that owners and operators rely on every day.

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What Makes Midstone Different?

MSG

Private Equity

Search Fund

C-Suite Operating Experience
 

Have personally purchased and scaled 3 companies 
 

Sometimes - most often board seats
 

Typically have never bought/ran a business
 

Ownership Period

Long term - no intention of selling
 

3 - 7 years
 

3 - 10 years
 

Employee Ownership

All employees get equity in MSG
 

Only highest level executives get minimal shares
 

No employees get shares
 

Planned for Sustained Profitiability

Invest in resources to grow the business

Cut costs (often headcount)
 

On the job learning
 

313-459-1665

190 S LaSalle St Suite 3400, Chicago, IL 60603

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